BTL management, branding, events, advertising are provided by a creative agency. The company orientation towards the marketplace include; production concept, product concept, selling concept and marketing concept.
products that are widely available and inexpensive are preferred by consumers, this is known as production concept. Consumers prefer the product that provides the most quality, performance or innovation features, this is known as a product concept. When a corporation aggressively helps to sell its product to consumers this method is referred to as selling concept. Providing value better than competitors on need and wants on a target market is known as marketing concept.
Marketing the firm. Marketing objectives of the organization are put together in this document. Managers need to put into consideration the following events. Setting marketing objectives, evaluating opportunities, creating marketing strategies, preparing marketing programs and specify expected results.
Tool analysis for big data. External/self-analysis, strategic position and marketing plan are discussed. External analysis comprise of customer analysis (segmentation, motivations and unmet needs) competitors analysis, (their performance, image, culture, strengths, and weakness). The following, major market trends, key success factors, opportunities and threats, analysis of competitive or change focus are considerations in the industrial analysis The organization can decide how it will achieve its long-term mission/goals based on the SWOT analysis a strategic posture.
Price advantage/ cost leadership. Quality/ features advantage hence differentiation, marker focused advantage, and TQM advantage ( a value-driven strategy based on continual innovation in price, product, and process) is based on Porter’s and Aaker’s work. Quality/ features advantage hence differentiation, marker focused advantage and TQM advantage (value-driven strategy based on continual innovation in price, product, and process)
The process of creating a distinctive name, slogans, symbol, sign or design or combination of all elements that make a product or service to be identifiable is known as branding.
Branding helps to improve recognition, creating trust among consumers. It is important for the employees to have a strong source of inspiration and motivation which could be provided through branding. References are created by strong brands.
Online marketing companies. The following are online marketing avenues Facebook, Twitter, Instagram among others Developing a product, giving better customer service and competitive analysis are some of the usefulness of avenues. Competitive analysis, provides insight into our competition with regards to promotions, pricing, customer reach, etc.
online marketing companies provides avenue for sharing product related with pictures with captions that are both engaging and informative. To increase the reach and segment the target audience, images can be pushed using Google AdWords. This increases our overall brand visibility. Customer services, when customers are unhappy or happy about the product they will often head to social media to voice their opinions. To adhere to global standards we will be able to meet to such posts and questions in real time.